REDUCE. REUSE. RECYCLE.
These are the keywords behind the trends in packaging. More and more consumers, as well as companies and businesses, are paying attention to green issues, directing their interest (and especially their purchases) toward realities that make environmental sustainability a priority choice, even regarding communication.
Packaging and its characteristics are among the main elements that objectively condition purchasing choices: a product is sustainable if its packaging is recyclable or if it is made of recycled material. Consequently, the reputation of a brand or company will also be affected, positively or negatively.
In an increasingly environmentally sensitive context, in order to meet the needs of a particularly attentive and scrupulous market, the choice of environmentally sustainable packaging materials with a reduced environmental impact becomes essential.